![]() The obvious answer to this problem is integration. So events wind up being a huge budget suck with little return.Ultimately, result in fewer conversions or repeat attendees.much data to move between apps time-consuming duplicates + human error.This can lead to poor scaling of events/resources.Make it more difficult to adjust campaigns to hit registration goals because you might not have an easy view of how many people registered or easy way of making sure they’re part of the right campaigns in your CRM, Email Marketing App, etc.Generally, people use several different apps to complete and monitor these tasks, which results in data silos. ![]() Ensure registered people actually show up by engaging at key touchpoints.Promote effectively, so people register.Both plan the event and manage registration.In fact, 22% of brands don’t even have a way of measuring their events’ success (EventTrack Study). Between driving sign-ups, monitoring leads, event production, partner coordination, and getting physical collateral organized before the event, following up with the leads you gathered often falls by the wayside. But, anyone who is in charge of event management knows that the job is close to that of an orchestra conductor. It doesn’t matter if your company is B2B or consumer-facing, events are where you make personal, face-to-face connections and leave lasting brand impressions. Events are an incredibly important part of marketing for any company.
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